History of Philips Zoom Teeth Whitening

Started in 1989 by Dr Bill Dorfman of Extreme Makeover fame, it quickly grew to be the leading professional whitening product internationally. With an increased demand for cosmetic procedures and a desire to boost one’s confidence by improving one’s smile, whitening has become the procedure of choice by millions across the globe.

Zoom Whitening is minimally invasive, with no damage to the enamel or soft tissues and it is safe to end effective with rapid results of up to 8 shades whiter in under an hour. 
We have a well-trained range of amazing dentists and Oral hygienists across Southern Africa that can help you to boost your smile.

Baltimore International is a Cape Town based company and the sole distributor of Philips Zoom products in Southern Africa. We’re a small company driven by six passionate individuals who not only love their brand, but the industry they work in.

Having previously supplied BriteSmile, another Philips Professional Whitening brand, our company has over 15 years supplying and training the dental professionals in the field of cosmetic whitening (bleaching).

Philips Zoom is the World’s leading professional whitening brand, with both in chair and the home whitening options, and can only be found in the leading dental practices in Southern Africa. So, if you’re as passionate about your smile as we are, book your Zoom Whitening appointment and we’ll change the way you smile, forever!

Fitnessgirl, Tracey-Lee Lusty
Tracey-Lee Lusty, @fitnessgirl_za

Ready to get a Zoom Whitening treatment?

Locally stocked products

Safe to



Meet the team

With so many options to choose from, Philips Zoom delivers bright results for your patients and your practice — so everyone has reason to smile.

There’s never been a better time to incorporate Philips Zoom into your practice. Not only are more patients than ever looking for whitening, but they’re searching for you… and they can find you in our online list of approved dental professionals.

Sign up today to participate in this opportunity.

Emma King

Emma King

Head of Marketing / Training

Cherié Watt

Cherié Watt

Sales Representative Johannesburg / Pretoria

Man in dentist chair with Zoom lamp

Why Choose Zoom?

Philips Zoom is the #1 requested professional whitening brand, as seen on Extreme Makeover with Dr Bill Dorfman.

By offering a wide range of both in chair and at home products, dental clinicians can customize each treatment to suit each patient so we can achieve the best results for both you and your teeth. It’s the brand asked for by most people, and with good reason. Zoom Whitespeed’s LED advanced technology ensures up to 8 shades whiter in as little as 45 minutes, excluding prep time. Both in office and take home gels have a pH booster, meaning its completely safe for your teeth.

Get your whitest smile in just 60 Minutes

A white bright smile can be a confidence booster and a great way to get noticed. Zoom Whitening is safe with proven results of up to 8 shades on average. Each whitening case can be customised to suit your teeth. We take the type of staining into consideration as well as your sensitivity levels and budget.

Colour comparison after a session
Pink Zoom lamp

Join our team of zoom Professionals

With so many options to choose from, Philips Zoom deliveries bright results for your patients and your practice – so everyone has a reason to smile.

Ready to get a Zoom Whitening treatment?