What is the difference between whitening and bleaching?

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What is the difference between whitening and bleaching?

Whitening is the general term that is so overused and actually just involves surface stain removal. This can happen when we brush our teeth with a mild abrasive, or have our teeth polished at the hygienist. Whitening can also happen with professional non abrasive whitening toothpastes and mouthwashes that remove plaque, debris and staining during use. These products are great to maintain a healthy white smile, but can’t help you achieve the desired shade. The colour of the teeth remains the same, but they just look a great deal cleaner!

Bleaching is an internal oxidation process using hydrogen peroxide gel. It needs a minimum contact time of 5-15 minutes to penetrate into the tooth and work its way through towards the nerve. This process doesn’t damage the tooth, but changes the way the light penetrates and refracts from the tooth , making the teeth appear whiter. Professionals advertise whitening, as it sounds kinder, where in actual fact it isn’t. Bleaching is safe, effective and non-invasive. It’s one of the most affordable and effective cosmetic procedures on the market.

This is also the reason over the counter whitening products don’t change the colour of the teeth. Most don’t contain hydrogen peroxide. If they do, the concentrations are so low and the contact time is also negligible, so the oxidation process required for the bleaching to take place, can’t happen. For this reason, mouthwashes and toothpastes are whitening agents, not bleaching agents.

Whitening vs Bleaching

Have a question about the Zoom product you have purchased or you’d like to add Zoom to your practice or you’d like to find out more about having the treatment done yourself?

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Zoom is a Professional whitening product so we only supply dentists and oral hygienists throughout Southern Africa. Simply email emma@zoomwhitening.co.za and she will send you all the info you need to get you up and running.

All our orders are processed by our office in Cape Town. Orders can be placed via your reps in Gauteng (pls see the “About Us” page), via Emma King on email or WhatsApp (082 823 7435) or directly with the office on info@zoomwhitening.co.za
Orders placed before 1pm on any weekday will be dispatched the same day.

– Cape Town to Cape Town orders are generally overnight
– Cape Town to main centres eg JHB, Durban takes 2 working days
– Cape Town to outer-lying areas will take up to 3 working days eg Nelspruit, Polokwane, Secunda

Yes. We pride ourselves in the training and clinical assistance available to all our practices. Emma King who heads our clinical training offers full day hands on courses and all practices starting out receive hands on training in their practices. Emma is also available 7 days a week to answer any questions you might have. We regularly offer webinars to keep all our practices up to date with the latest info.

We provide brochures for your waiting room as well as a pull up banner for the entrance area. We have an active social media presence and promote our practices on these platforms too. Emma King can help you market Zoom within your practice and outside. We are always open to collaborations with influencers to help boost your brand, as well as ours!

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